EXPLORE WORKING WITH US

9 things to know about our company

1

WE DO THIS BECAUSE WE LOVE IT

“What I love about my business is that no two students are alike and no two parents either. I get to work creatively with every student, every parent, and every family as if they’re the only one.”

-Micheal McKinnon

2

WE HELP OUR FAMILIES WIN

“By strategically using the rules of the college admissions and finance games to gain an advantage, I masterfully assist our college-bound students and their families in ‘beating’ the system.”

-Micheal McKinnon

3

THOUGH WE’RE EXPERTS, WE CONTINUE TO LEARN EVERY DAY

“When it comes to college planning, everyone is an expert: other parents, friends of your son or daughter, and well-meaning Uncle Bob. I’m here to tell you, I AM an expert after 23 years in the field and I don’t know everything! College admissions can change by the day and what you don’t know can be very costly.”

-Micheal McKinnon

4

WE KNOW YOUR FAMILY IS UNIQUE

During 1-1 sessions, your specific challenges, goals and wish-list items will all be heard and addressed.

We’ll guide you to easily avoid all the potential pitfalls along the way, and show you how to swiftly reach your particular destination. We’re College Sherpas, faithfully leading each member of your party along this well-worn path, and steering students to more than 200 right-for-them colleges, schools we’ve personally visited and vetted.

5

WE VALUE EFFICIENCY

We’re obsessive about streamlining the path to college so families save time, make deadlines with ease and put their resources where they’ll achieve maximum ROI (return on investment). We worry about the details, so you don’t have to.

6

WE’RE THE “GOOGLE OF COLLEGES”

“Doing the college process alone is completely overwhelming.

There’s no way a parent today can know how much they don’t know. After discussing our needs, Mike immediately suggested a dozen schools that were great matches for my son that we would have never explored. He’s like the Google of Colleges!”

-Michele A, parent of a high school junior

7

WE’RE FULL SERVICE

“Our experience has shown that providing piecemeal council to families just doesn’t work. It’s like building a car without the steering wheel, passenger’s seats and two tires.

What DOES work is a holistic approach to college planning, and that’s what we offer.”

-Micheal McKinnon

8

WE’VE GOT YOU’RE BACK

We’re plain-speakers. We’re up-front and honest with everyone who comes into our office, whether you’re a client or just thinking about becoming one. If our coaching isn’t right for you and we know it, we’ll say so. Anything we advocate is only because we genuinely know what works and what’s possible.

We’re not offended if you make choices other than our #1 recommendation. This is you and your family’s journey. We’re on your side every step of the way, no matter how many twists and turns appear on the road ahead.

9

WE’RE NOT FOR EVERYONE

“Our strategies are shrewd and innovative. We’re gutsy and straight-shooting.

Our process works for anyone heading to college and a career if they’re open to letting the process work for them.

We enthusiastically guide those students who are ready to be treated like adults and those parents who are open-minded and engaged.”

WANT TO DIVE DEEPER?

ABOUT OUR TEAM

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COLLEGES WE’VE VISITED & OUR STUDENTS HAVE ATTENDED

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MEMBERSHIPS & ASSOCIATIONS

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